Visual Style

Beautiful sites, minimal design

We believe communications are most effective if they are:

  • Minimal: clean and simple, without embellishment
  • Accessible: placing important information front and center
  • Uncluttered: with a focus on relevance and audience needs

We've developed a visual style that is genuinely IU, with a thoughtful color palette, clean typography, and recommendations on how to place images and divide a page using column layouts and grids.

Apply IU style to any site

You can use our style and code snippets to improve any website in any content management system. Or you can request a copy of the IU Web Framework, a self-service tool that lets developers build a site in the WCMS.

If you would like to learn more about how we can help you build your website in the Web Framework, contact our Creative & Web Studio.