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Best Practices

An illustration of how to divide different subject matter by background color.

Do indicate new subject matter on the page using different background colors.

An illustration of how not to divide similar subject matter by background color.

Don't separate related content using background colors unnecessarily.

An example of how to highlight information using a background color.

Do use a darker or brighter background color to highlight an important section of information.

An example of overuse of background color.

Don't use a darker or brighter background color behind large amounts of text.

An illustration of good photo usage.

Do use different sizes of images to help tell your story. This gives you the opportunity to move the reader's eyes down the page.

An illustration of bad photo usage.

Don't use too many large photos on the same page. This will overwhelm the reader and slow down the page load.